CM Artefacts™
Small tools for commercial reality.
Over the years, I noticed that some surprisingly useful Category Management tools simply did not exist.
So I started creating them.
Not as consulting projects.
Not as software.
Not as complex methodologies.
Just small practical artefacts designed to help people navigate commercial reality a little more clearly.
The Category Manager
First Aid Sheet
A calm reset for commercial reality.
A free printable poster with seven simple reminders for staying commercially clear when everything gets noisy.
The Category Manager Doodle Pack
For long calls and commercial survival.
Five printable doodle sheets for Category Managers navigating dashboards, promotions, meetings and commercial overload.
Category Management Memory
Match the symptom with the real problem.
A printable memory game designed to train pattern recognition behind modern FMCG complexity.
Category Management Picture Memory
Match organizational reality with the underlying commercial insight.
A conversation starter for people who know that commercial problems rarely begin where they become visible.
The Category Manager Field Guide
A practical field companion for store visits, category reviews and commercial inspiration.
A structured way to observe categories through the eyes of a shopper and understand what the dashboard never shows.
