About me

Experience that connects strategy,
people and markets

P25+ years of leadership and management experience across retail, FMCG and brand-driven organizations – at the intersection of strategy, execution and human behavior.

CoreCommercial Expertise

Category Management & Portfolio Strategy
Shopper Insights & Decision Behavior
POS Excellence & Trade Activation
Sell-in / Sell-out concepts
KAM, field force & trade marketing processes

Experience across retail, industry and consulting enables me to understand both sides of the table:
decision-makers and execution teams.

Professional Foundation

MBA, General Managent & Leadership, Ashridge/Hult, UK
Certified Systemic Business Coach, Steinbeis Akademie
Project Lead & Senior Consultant

How I work

  • Create clarity where complexity dominates
  • Connect commercial logic with human behavior
  • Enable leaders and teams to act with focus and confidence

25+ years of experience designing commercial structures across FMCG,
retail and brand-driven organizations —
connecting strategy, execution and human decision behavior.

Together, we design commercial systems that turn complexity into sustainable market impact.

 

Recovelo S.A.S / Punte del Este / Uruguay
Contact   kristian@recovelo.net
Company # 0000007772486
RUT           # 21 9050 8300 19

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