About me
Experience that connects strategy,
people and markets
P25+ years of leadership and management experience across retail, FMCG and brand-driven organizations – at the intersection of strategy, execution and human behavior.
Core Expertise
Category Management & Portfolio Strategy
Shopper Insights & Decision Behavior
POS Excellence & Trade Activation
Sell-in / Sell-out concepts
KAM, field force & trade marketing processes
Experience across retail, industry and consulting enables me to understand both sides of the table:
decision-makers and execution teams.
Professional Foundation
MBA, General Managent & Leadership, Ashridge/Hult, UK
Certified Systemic Business Coach, Steinbeis Akademie
Project Lead & Senior Consultant
How I work
- Create clarity where complexity dominates
- Connect commercial logic with human behavior
- Enable leaders and teams to act with focus and confidence