It’s never the data – it’s the right question.

In Insight-to-Action I work with qualitative methods & hypotheses-driven inquiry to uncover how people really decide – and what that means for brand, category and sales.

How we work:

✔ Better questions → better insights
✔ Field interviews, Groups & shopper immersions
✔ Decision-oriented qualitative/quantitative research
✔ Insights-to-Strategy Workshops

Outcomes:

• Clear shopper journeys & activation logic
• Category & portfolio strategy grounded in behavior
• POS concepts that convert in real life
• Reliable decision base instead of noise