Retail & FMCG expertise – for organizations that need alignment, efficiency & commercial impact.

Structure creates impact when its complexity is mastered.

In Consulting I help you remove friction, sharpen strategy and build systems that create momentum – not resistance.

Focus areas:

Future-proof sales & channel strategies
Trade & Shopper Marketing effectiveness
Process & role clarity across teams
Category & POS strategy that actually converts
Capability building & sales story development

I work on three layers:

  1. Strategy & Positioning — where we play & how we win
  2. Structures & Processes — what strengthens, what slows down
  3. Behaviour & Capability — people aligned & able to execute

Consulting Services
• Commercial & Sales Strategy Design
• Category/Shopper Strategy & POS Concepts
• Org- & Process Design (Field Force, Roles, Collaboration)
• Capability Building Programs & Toolkits

25+ years of experience designing commercial structures across FMCG,
retail and brand-driven organizations —
connecting strategy, execution and human decision behavior.

Together, we design commercial systems that turn complexity into sustainable market impact.

 

Recovelo S.A.S / Punte del Este / Uruguay
Contact   kristian@recovelo.net
Company # 0000007772486
RUT           # 21 9050 8300 19

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